OK, so it’s all connected in Silicon Valley right? And with 1 billion devices making people more connected than ever before, how should brands be thinking about and planning for the connected system of the future?”
And the answer is; firstly, devices don’t connect people. People are really connected by their family, their lives, their play, their work and their imagination; the device is purely the means to an end.
The ability to communicate anything and everything across so many platforms and networks via a plethora of devices in a multitude of formats is merely the complex set of ground rules that marketers have to play by. In isolation, having all the technological solutions will never guarantee success; even the most adept brand will only make limited progress against its goals with tech alone as its partner.
Why? Because the brand is of no significance to the potential consumer until they decide it is; and that is why the message will always be more important than the medium. So; think content and connections; not devices and technology. How should brands be thinking about the connected system?
They should be thinking about the consumer, not the device, or the channel – and they should be thinking about what gets the consumer out of bed at 4.00am in the morning. What is going on inside their head, what content and messages will they be interested or motivated or moved by?
Clients live in a volatile world, procurement has leapfrogged marketing and our job is to redress that balance by demonstrating real additional value to marketers via system thinking, investing in marketing that drives business outputs via a simple content and connections framework.
I strongly believe we are seeing the fruits of this approach at a local and regional level as well as clearly with our global clients. Our mantra to any client should be; stop measuring us on silo costs and value, start looking at your system and let us help you drive efficiency and deliver true value by understanding how everything works together.
So to get back to the question as to how clients should be planning; their data is at the heart of this process; they need to find it, share it and cherish it. In the new age of data planning and programmatic buying, clients need to think audience and outcomes, not channels and pricing, and plan for a connected future.
The 1billion devices that connect us all are not the issue; that is the easy part; it’s the data that flows between those devices that powers the system; it’s the context of that content that surrounds the consumer in all that they think and feel and do.
For us, Google is one of our largest relationships, growing more powerful each day, driven by mobile search and video, evolving and exciting, reflecting the dynamic growth in Silicon Valley companies and the opportunity this Summit presents to clients and staff alike.
To plan for the connected future, clients should of course be working with us!
Working together we can manipulate and optimized their system to deliver the very best business outcomes for their brand; making us an indispensable trusted partner for the future.
So please send me to California right now, and I will spread the word and get involved
Following on from Brimham Rocks, here is another fantastic Yorkshire day out – man-made rather than natural, but if you are looking for true inspiration outdoors, then Yorkshire Sculpture Park is the place to go.
Yorkshire Sculpture Park – something for everyone
Yorkshire Sculpture Park is a pioneering place that aims to challenge, inspire, inform and delight, welcoming over 300,000 visitors, including 40,000 learning visits each year.
“Probably the finest exhibition site for sculpture in the world.” Bill Packer, Financial Times
“In my experience, you get things from visiting these 500 acres of rolling rural north that are rarely available at other art locations.” Waldemar Januszczak, The Sunday Times
“A great way to combine culture, exercise and fresh air for all the family.” The People
YSP seeks to provide a centre of international, national and regional importance for the production, exhibition and appreciation of modern and contemporary sculpture. Many inspirational elements combine here to create a unique and exceptional balance of art, heritage, learning, space and landscape.
YSP’s success is a testament to personal commitment and vision. The organisation has grown over the last 35 years: from humble beginnings with £1,000 to fund a small exhibition of 31 sculptures, to now contribute £5 million to the local economy and is responsible for five indoor galleries set in 500 acres of the 18th century-designed Bretton Estate, reunited in recent years under YSP’s stewardship.
Within a national and European context YSP is unique, offering artists and visitors experiences and opportunities unlike anywhere else. ‘Great art for everyone’ has been YSP’s goal since opening to the public in 1977, enabling access, understanding and enjoyment of art and landscape for everyone, whilst dismantling many of the barriers that often exist between the public and contemporary art. This vision remains as strong as ever.
The revelatory nature of the Park’s setting opens up many possibilities and encourages exploration of the relationship between art and nature, stimulating engagement and adventure in the surroundings.
You have to hand it to him…
To look out across carefully designed vistas in the parkland, to chance upon a sculpture in the landscape, to make personal discoveries whilst seeing and touching sculptures by some of the leading artists of the 20th century – there is nowhere else like Yorkshire Sculpture Park.
Inside the metal mesh cage looking out across the landscape
The navigable shipping channel in Liverpool Bay, connecting the River Mersey to the Irish Sea, runs parallel to the beach to around the coastguard station where it swings out to sea. This is a very busy shipping canal – if a little quieter than it used to be.
The beach has only really been stabilised in the last half a century or so. Previous to this at high tides the sea could come in as far as the first row of houses. Dune management, which is still ongoing to the present day (including the planting of old Christmas trees) and the building of a sea wall have now reduced the problems.
In the older dunes north of the coastguard station, between the sea and the West Lancashire Golf Club, there are still some remains of the old wartime defences.
The Another Place sculptures by Antony Gormley are found on Crosby Beach, after a Sefton Council meeting on 7 March 2007, it was agreed that after being displayed at several locations in Europe, these sculptures were to remain permanently erected in northwestern England. rather than having to move to yet another location, this amazing piece of art would now stay permanently.
Not everybody was as happy as I was.
Originally the statues were due to be relocated in November 2006. Those who use the front for watersports voiced the strongest resistance to the iron men staying, as the statues posed a safety problem – especially as the local marina was being closed to public use at the time.
Art lovers and local businesses lobbied for the statues to stay. Gormley himself was very happy to keep the statues at Crosby Beach, saying that the location is “ideal”.
The amazing work consists of 100 sculptures of the artist’s own body, facing towards the sea.
Brimham Rocks are balancing rock formations on Brimham Moor in North Yorkshire, England. The rocks stand at a height of nearly 30 metres in an area owned by the National Trust which is part of the Nidderdale Area of Outstanding Natural Beauty. Wikipedia
They can be found here – Ripon Road Barn Blazefield, Pateley Bridge, Ripon, Yorkshire HG3 4DW
Honestly, i have not been for so long they really amazed me today – a fantastic 2 mile walk around the edge of the moor, away from the crowds, there are some amazing rocks and the views across Nidderdale is awesome.
Here are 20 photos that should get you interested – everyone should go!
Circular walk around Aysgarth Falls and Bolton Castle
It said in the book that this walk was about 7 miles (11.27km), I think we took a few wrong turnings, but it was well worth it on an overcast day in Wensleydale.
Start at Aysgarth Falls National Park Visitor Centre; from the visitor centre, turn right along the path to the Middle and Lower Falls – we had a look, but nothing too exciting today and not worth getting the camera out for.
You then cross over the road and go through Freeholders Wood and follow the signs for Bolton Castle, easy to get lost on the first part of the walk, but once Bolton castle comes into view (when you have emerged through a few farms towards redmire) then after a short walk along the road you can take a left and work your way up the hill to the summit and the castle.
And this is a fantastic castle!
This feudal fortress was built in 1399 by Richard, the first LORD SCROPE, high chancellor of England, in the eighteen last years of the reign of King Richard the II, at a cost of 1800 marks (£12,000,) an enormous sum in those days.
It irregular square form, 125 feet on the east side, 131 on the West, 187 on the North and 184 on the South, has four towers 96 feet high, one at each corner, connected by buildings of enormous strength; the whole surrounding a court yard 96 feet by 52 feet with only one ground entrance to it through a gateway on the east side, defended by a strong portcullis.
Lord Scrope of Bolton, headed the Wensleydale and Richmondshire men, September 9th 1513, on Flodden Field, where they battled the Scots, who lost about 10,000 men including their King and the prime of their Nobility, Gentry, and Clergy.
Bolton was one of the many places in which Mary Queen of Scots was imprisoned by her loving cousin the good Queen Bess (Elizabeth I).
On the 16th of May 1568, Mary landed at Workington, and on the 18th arrived at Carlisle. On the 13th of July she left Carlisle, in charge of Lord Scrope and Sir Francis Knollys, finally arriving at Bolton one hour after sunset on the 15th of July, received by Lady Scrope.
Bolton Castle is the sole survivor of the numerous prisons in which Mary was detained.
In the Civil Wars of the time of Charles I, Bolton Castle was held for the King by the Richmond Cavaliers, first under Colonel Scrope, and afterwards under Colonel Chaytor, who resisted the Roundheads till the garrison had eaten their horses: Chaytor then capitulated upon the honourable terms on the 5th November 1645.
This castle, with many others, was ordered by parliament to be made untenable in 1647; and in 1694, the north-east tower, which had been sorely battered during the siege by cannon planted on the hill behind, fell with a sudden crash. Emanuel, Earl of Sunderland, the 13th Lord Scrope, who died in 1630, was the last of the family that dwelt at Bolton Castle.
When you leave Bolton Castle (having had a nice picnic on a park bench outside the church of St Oswald), walk through a gate and follow the double farm track for next 2½ miles along the bridleway on high ground back along the dale towards Aysgarth.
When the farm road ends, continue straight-forward through a gate. Keeping the wall on your left, follow this track after crossing a stream first. Continue along this track for awhile before the path eventually descends to join a walled lane.
Continue along this path which leads to a road and in Carperby.
Turn right onto the road and go as far as Wheatseaf in Caperby, then turn left off the road to find the path that will take you down to Aysgarth.
After you have passed through a couple fields to emerge Freeholders’s wood, you will find the road and the railway bridge to emerge once again in Aysgarth Falls National Park Visitor Centre.
there is a far better description of this walk here on the Wensleydale web site.
Thanks to the lady who donated the parking ticket – a well worthwhile 4 hour trip, to be rewarded with some coffee and cake in Leyburn!
Food is so important to me; love it, hate it, you can’t ignore it….as Eddie Chilcott always said at Oxford (was that really 33 years ago?)
So let’s start with some amazing fish and chips; one of my favourite significant snacks.
Significan Snacks of no fixed abode.
This blog post is indeed allabout significant snacks of no fixed abode; snacks that have played a major part in my life, snacks, meals, blowouts, morcels; they are al important in making up the fabric of my life.
Not fancy restraunts, not entertaining on a grand scale, not expenses or treats; no, I am talking about the important stuff that fuels the working day;
Despite my enthusiasm to run round North Yorkshire with a camera, I don’t think we have yet seen Springtime in North Stainley.
When does British Summer Time (BST) start?
Brtish Summer Time (BST) traditionally starts in the UK on the final Sunday in March and ends on the last Sunday in October; so clocks will spring forward an hour at 1am on Sunday, March 29,2015, when BST starts and the country moves out of Greenwich Mean Time (GMT).
This means losing an hour of sleep in the morning; so we had better enjoy the next few weekends.
As a result of the change, there will be more daylight in the evenings and less in the mornings. Clocks will go back an hour on Sunday, October 25, 2015 when BST ends and the country reverts to GMT. And when are clocks due to go forward and back next year? The dates in the UK for 2016 are March 27 and October 30.
I hope that has cleared that up.
Across the Atlantic, most of the United States begins Daylight Saving Time at 2am on the second Sunday in March – this year March 8 – and reverts to standard time on the first Sunday in November. In North America, each time zone switches at a different time. In March, clocks spring forward from 1.59am to 3am and in fall, clocks fall back from 1.59am to 1am.